Why Microsoft's Surface RT Will Flop

Microsoft's Surface RT recently took a hit when Samsung halted its sales in Germany, but that's not the reason this tablet will soon bite the dust.

The Surface RT is going to fail in the market mainly because of its steep price. Microsoft is not willing to lowball the product in a competitive market even though it can easily afford to subsidize the machine and sell it for $200, rather than the $780 it goes for in Germany. This is simply too much money.

And, of course, Microsoft has no clue about marketing this device because it looks and feels like a Windows 8 machine though it is not.

I think this sort of look-alike marketing would have flown in 1997, when the computer-using public was smarter. But ever since the dot-com crash and the subsequent failure of many computer magazines, the public has been becoming dumber in matters of computing and how things actually work. The younger generations do not care about chips anymore and they look at all the devices as superficial appliances. Thus, when they see the Surface RT "Windows" machine, they do not understand why regular Microsoft Word does not work on it...

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