Wednesday, March 28, 2012

Asus Can Keep Selling Tablets Using "Transformer" Label

Asus can continue to use the "Transformer" label for now, says a federal judge.

A federal judge has ruled in favor of Asus in its battle with Hasbro over the use of the "Transformer" label, allowing the company to continue selling tablets using the robotic name. Hasbro filed a lawsuit against Asus late last year, claiming that the use of "Transformer" was trademark infringement, and causes consumer confusion even though the tablet doesn't convert into a truck or a bright yellow Mustang.

In the lawsuit, Hasbro said that it contacted Asus about the original Transformer tablet sometime around its release, requesting that the company not use the Transformer name. But according to the lawsuit, "Asus refused to comply." The lawsuit also points to December 2011 ads promoting the Transformer Prime which use imagery that "closely resembles imagery used in Transformers movies and video games, in particular evoking the Transformers home planet of Cybertron."

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