Tuesday, May 10, 2011

Microsoft TV ads to target old PCs with anti-'good enough' angle

Campaign to push consumers off Windows XP, blunt surges by smartphones and tablets, says analyst

Computerworld - Microsoft on Monday night will debut a new television advertising campaign hoping to convince consumers to upgrade their older PCs to ones running Windows 7.

The ads will run on ABC, CBS and NBC starting in the 8 p.m. time slot. One of them is available now on YouTube.

As first reported by Todd Bishop of GeekWire, the ads will be the latest incarnation of the "I'm a PC" campaign that ran more than two years ago, but will target consumers already using Microsoft Windows.

"The ads feature real couples who thought their old (4+ years) PC was 'good enough' being surprised to find a Personal PC store built out in their homes," Microsoft said in a statement.

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