Monday, March 28, 2011

AMD Calls Out Nvidia for GTX 590 Performance Claims

In a rare display of public displeasure, AMD is taking Nvidia to task over a recent Nvidia press release that touts the alleged supremacy of the company's new GeForce GTX 590 graphics card. These battles between the "big two" graphics card manufacturers are most often held across the immeasurable number of reviews sites that run an endless series of benchmarks to sort out winning hardware from duds.

In this case, the squabble shapes up something like this: AMD launched its flagship GPU, the AMD Radeon HD 6990, approximately two weeks ago. As is typical, this announcement was heralded with a press release that described the card as follows: "AMD today announced the launch of the fastest graphics card in the world, the AMD Radeon HD 6990, packing so much raw performance it delivered a new single graphics card world record score of P11865 in the industry standard 3DMark11 benchmark."

Flash forward to Nvidia's March 24 announcement, where it described its latest GeForce GTX 590 card as "the fastest dual graphics card available today which also happens to be the world's quietest too."

Upon reading the Nvidia release, a senior public relations manager at AMD took to the company's official blog to lay into its chief competitor.

"We combed through their announcement to understand how it was that such a claim could be made and why there was no substantiation based on industry-standard benchmarks," wrote Dave Erskine, the aforementioned senior public relations manager.

"So now I issue a challenge to our competitor: prove it, don't just say it. Show us the substantiation. Because as it stands today, leading reviewers agree with us […] that the AMD Radeon HD 6990 sits on the top as the world's fastest graphics card," he added.

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